CineMilano: The Game-Changer in Mid-Market Theater Seating
Discover the Unmatched Comfort and Quality of the CineMilano – A $6,500 Experience Cloned Down to a $3,500 Price Point.
Why the CineMilano Stands Out: Unmatched Value in the Theater Seating Market
With more than 60 unique chair styles from which to choose, how is it that we have chosen to specifically highlight the CineMilano, our lowest priced chair, with its own dedicated page?
The answer is simple, and it is because there is simply not another chair like this in the entire theater seating category, and we are thrilled to introduce it!
Just as the swarm of entry level internet sellers of theater seating rely all but exclusively on price point (lowest) as their unique selling proposition, it is certainly a fact that the only reason prospective customers don’t buy our products is entirely a price point consideration. There is nothing not to love about the product, but we do find that some customers may experience sticker shock, largely because there is just so much $999 product on the internet that this becomes a “conditioned price point orientation,” having no idea that this higher caliber of product exists, or what it costs.
With our offering of theater chairs ranging from $3,500 to $10,000 plus, with an average chair price in the $6k price change, we are just so excited about this wonderful mid-market chair, the CineMilano.
Prior to the introduction of the CineMilano, the products living in the mid-market space (at $2,500 for these chairs) have looked and still look a lot like their $999 brethren, and the truth is, these are in fact for the most part just “souped up” versions of the ultra-low-priced introductory chairs. They are of an absolute common DNA heritage. Silk purse out of a sow’s ear and all that.
CineMilano: Redefining Mid-Market Seating with Premium Quality
With the CineMilano, we believe that Fortress has hit an absolute home run, and in quite the opposite of trying to make a $999 chair look like it’s worth $2,500, Fortress has taken a $6,500 chair and “cloned it down” to become a $3,500 chair, built in the same factory by the same craftsmen (and women) who fabricate the chairs at the very top of their product lineup.
The CineMilano is skinned in 100% Italian Leather, offered in 14 sumptuous colors. It comes standard with dual motorization, creating greater flexibility with seating adjustability and maximum comfort with the viewing position. Same motorization platform, the whole enchilada. This chair checks all the boxes, with styling that is easy on the eye and goes with any design style. Nothing about this chair says “stodgy” or “bulky,” as some of the only slightly lower priced models do.
We began the discussion with Fortress in early December of 2023, with a shared belief that there was a place in the mid-market for a chair like this, and are delighted to have had the opportunity to offer input on what this wonderful chair would become. That we have one on display in our design studio only 8 months later is a true testament to the effort and commitment that Fortress put into this category changer.
This is the new winner in the mid-market space. It is worth making the trip to our design studio to see it.
1486 Merchandise Mart Plaza
Chicago, IL 60654
artisantheaterseating.com
(312)600-9615
1486 Merchandise Mart Plaza
Chicago, IL 60654
artisantheaterseating.com
(312)600-9615